How a Flooring Company Doubled Their Job Value
“Rickey's site attracted inquiries but at £1,500 per job. We repositioned Novus for serious buyers. Now his average is £3,500 and he books 4+ inquiries monthly.”
Rickey
From Low-Commitment Inquiries to £3,500 Average Jobs: How a Plymouth Flooring Company Scaled Their Revenue
Novus Flooring posted their work on Facebook. People inquired. But they weren't serious. They weren't ready to buy. Low-commitment tire kickers. The average job was £1,500 because that's what came through Facebook.
The posts showed work. No process. No team. No reason to trust them over anyone else. Generic. Vague. Just pictures of floors.
2.3× avg. job value, up from chasing one-off enquiries.
We rebuilt their entire positioning from the ground up. Understood who actually paid well: homeowners increasing house value, commercial businesses. Built messaging around those clients. Extracted their existing logo and created a full branding system: organic browns and oranges that feel like wood, blocky design that echoes the flooring aesthetic they work with. Added team images. Showed the process. Built real trust.
Migrated them to WordPress. Set up local SEO so Plymouth customers found them when they searched for flooring companies.
The inquiries that came through the website were different. Serious buyers. People ready to commit. The average job went from £1,500 to £3,500. Within two jobs, Rickey recovered his entire investment.
Now Novus gets four quality inquiries per month. All of them convert. All of them at the higher price point. He's not chasing tire kickers anymore.
Working with KGStudio on a project like this
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Can I get a website like Rickey's?
Yes. Every build is designed around your business specifically, not a template dressed up to look custom. Get an instant estimate to see the investment for your project.
What does a project like this cost?
Astro builds start from £1,750, WordPress builds from £2,000, both including copywriting. Price rises with pages and features. Use the instant estimate for a figure in about two minutes.
How long does a project like this take?
Most builds go live in 21 to 28 days once we have your content and sign-off. You'll get a realistic timeline on the first call.
Do you support the site after it launches?
Yes, if you want it handled. Website Management plans start from £50/month and cover backups, security updates, and monitoring.
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