Meseret For Women

Non-Profit Website / Custom Web Design & Development / Built Using WordPress

An opportunity to work with an inspiring non-profit organisation like Meseret For Women was both challenging and rewarding. In this case study, we will explore how a web design project transformed their online presence and contributed to their mission of empowering women across Ethiopia.

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Project Goals:

  1. User-Centric Design: The first step was to understand the organization’s mission and the needs of their website visitors. We conducted user research to identify the key information and actions that visitors sought.

  2. Responsive Design: We developed a responsive design that ensured the website looked and functioned seamlessly across desktop and mobile devices.

  3. Compelling Visuals and Storytelling: We revamped the website’s visual elements, incorporating high-quality images and engaging multimedia content to tell the stories of the women they’ve empowered. This not only highlighted their impact but also created an emotional connection with visitors.

  4. Clear Navigation: We restructured the website’s information architecture, simplifying the navigation and making it easier for visitors to find essential information, donate, or get involved.

  5. Integration of Donor and Supporter Tools: To streamline the donation process, we integrated secure online payment gateways and incorporated volunteer sign-up forms, allowing visitors to engage directly with the organization.

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About Meseret For Women

Aiming to break the cycle of poverty by empowering these mothers through rehabilitation, skills training, access to meaningful employment, and providing quality childcare for their children.

Meseret for Women empowers impoverished single mothers through holistic rehabilitation and skills training for employment. Meseret House also provides cost-free daycare services, enabling mothers to pursue meaningful work, develop essential skills, and create a brighter future for themselves and their children.

Meseret for Women is a UK-registered charity and an Ethiopian-registered NGO. It was founded in 2016 by Rachel and Tom Duke and Weinab Seyfu.

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About the project:

Improved User Engagement: The revamped website saw a significant increase in user engagement, with visitors spending more time exploring the site’s content.

Increased Donations: The integration of user-friendly donation features led to a notable rise in online contributions, providing critical funding for Meseret For Women’s initiatives.

Enhanced Visibility: The organization’s improved online presence attracted more media coverage and partnerships, expanding their reach and impact.

Positive Feedback: Users and supporters provided positive feedback on the new website, praising its user-friendliness and impactful storytelling.

Thank you for your interest in our project with Meseret For Women

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