GGP Services

Service Based Website / Custom Web Design & Development / Built Using WordPress

Modern, Clean & Concise. The Mission: building an easy to use website which showcases the businesses services, pricing, expertise & allows visitors to easily contact them for more information.

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GGP Services

Project Goals:

  • Modernise the outdated website to reflect current design trends and technology.
  • Improve user experience and navigation for both existing and potential clients.
  • Increase conversion rates for online inquiries and service requests.
  • Generate a measurable positive impact on GGP Services’ profitability within the first three months of the new website’s launch.
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About GGP Services

GGP Services is a reputable Cornwall-based accountancy service with a history spanning over 15 years.

They approached our web design agency with a significant challenge – their outdated website, last updated in 2013, was in dire need of a modern overhaul. GGP Services recognised the importance of a fresh, user-friendly, and professionally designed website to enhance their online presence and attract new clients.

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Our Approach

Comprehensive Analysis

We began the project by conducting a thorough analysis of GGP Services’ existing website. This involved evaluating its design, content, user flow, and performance metrics.

User-Centric Design

Our team developed a user-centric design strategy that prioritized ease of navigation and accessibility. We created wireframes and mockups to visualize the new design, ensuring it aligned with GGP Services’ brand identity and conveyed professionalism.

Responsive Design

Recognising the importance of mobile users, we implemented a responsive design approach to ensure that the website functioned seamlessly across all devices and screen sizes.

Content Enhancement

We worked closely with GGP Services to update and optimize their content, ensuring that it was engaging, informative, and SEO-friendly.

Streamlined Conversion Paths

To boost conversions, we restructured the website’s contact forms and call-to-action buttons, making it easier for visitors to inquire about services or request consultations.

Performance Optimisation:

We optimised the website’s loading speed and overall performance, ensuring that it met current web standards and provided an exceptional user experience.

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About the project.

The redesigned GGP Services website went live in March 2023, and the impact has been significant so far.

Increased Conversions: Within the first three months, GGP Services experienced a notable 13% increase in conversion rates. This demonstrated the improved user experience and streamlined conversion paths we had implemented.

Profitability: The increase in conversions directly translated to a 7% boost in profitability during the same period. GGP Services attributed this to the website’s ability to attract more inquiries and new clients.

Positive Feedback: The website received positive feedback from both existing clients and new visitors. Users praised the modern design, improved functionality, and user-friendly interface.

Enhanced Brand Image: GGP Services’ online presence was rejuvenated, and they now project a more professional and trustworthy image in the competitive accountancy sector.

Thank you for your interest in our project with GGP Services

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